Marketing Strategies for Different Levels of Offers in Your Business
A lot of people get afraid to sell when the investment is high. The thing you have to keep in mind is that there are different strategies in your marketing you will utilize to sell different programs. What I see happening way too often is that entrepreneurs will use one strategy for all their offers, that’s why it’s not working for you.
In this week's episode of Aligned & Ambitious Radio, I’m diving into three things that helped me sell out my highest ticket offer to date. I’m also sharing how you can do the same and embody the confidence within your high ticket offers, and ultimately, get those high ticket sales.
But before we dive on in, let me introduce myself. My name is Taylor Slango and I’m the host of Aligned & Ambitious Radio and a business coach who helps women make major bank through their own online businesses.
So if you’re an ambitious millennial, wanting to get more out of life and learn how to combat those who doubt you along the way, stick around. This podcast episode is for you!
And today, I’ll be covering how I personally sold out my highest ticket offer last month, the Profitable Partnership Program! Tune in to episode 75 on your favorite podcast streaming platform for even more details!
You Can Listen On…
Marketing Strategies, Point #1: It all begins with mindset.
If you can sell a five-dollar offer, you can sell a five-hundred-dollar offer, five-thousand-dollar offer, etc. You just have to pivot your strategy. This all starts with mindset, way too often I see my clients disqualifying their leads before that person even has a chance to speak for themselves. You may have thoughts pop in like, “This is too expensive”, “Maybe they’ll buy if I lower the price.” If these are thoughts you have in your mind, you will project that onto your audience, that’s not helpful for anybody. You will be self-sabotaging and disqualifying leads without even giving them a chance. You have to get beyond your fear of the price.
Normally what comes up when selling a high ticket, it's not about them it's about you. It’s about whether or not you can get behind your prices.
For example, the Profitable Partnership Program I offer is a $25,000 package. This includes 2-hour bi-weekly group calls, one-on-one calls, voxer support, group slack support, and all my programs. It is a really high level and high support container. I can get behind this price point because of the deliverables, and as a bonus, there are retreats and partner gift perks included. I feel good about it, therefore my audience feels good about it. To get behind your price point, lay out the bare minimum of what would make the program worth that cost.
Marketing Strategies, Point #2: Know that your audience will select themselves for your offer based on the content you're sharing leading up to the launch for enrollment.
The second thing I want to talk about, it’s not talked about very often, know that your audience will select themselves for your offer based on the content you are sharing leading up to the launch for enrollment. Before I launched the Profitable Partnership Program in June, I was launching the CEO Mini-Mind in May. In May I was sharing a lot of content for people who weren’t making 5k a month just yet. Someone making 10k would automatically tune me out based on that content. Then I have to shift my content and marketing strategy to re-engage a higher level lead when I promote a higher-level program.
This is the heart of your marketing strategy, a lot of people don’t adjust to this based on what they are selling and they don't give enough time or intention to re-engage those people who tuned you out for a while. Before I went into talking about the Partnership offer, I was talking about scaling for sustainability, when to hire and who to hire, and selling the high ticket product or service. I talked about topics that I knew would cause the higher level leads to self-select and engage with my content again. I shifted my messaging, my marketing, and my content. I like to leave two weeks to start to re-engage the audience I’m selling to.
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Marketing Strategies, Point #3: Adjust your strategy to align with your offer.
This is what I touched on earlier. For example, I love challenges, I do challenges with a lot of my offers, but it’s important to know that this method won’t work for everything I sell. You may love webinars but webinars aren’t the strategy for every single launch. You have to be aware of that, alongside adjusting your content and messaging, the strategy behind it all needs to shift as well. For example, if you launch an online course, your strategy will probably be to speak to the masses. If it’s online and self-study, chances are it’s a lower level investment and it will speak to the majority of your ideal client.
So when you sell a passive low-level course, it will speak to a larger number of people, I would focus on Facebook Ads, as well as the volume of people coming into my challenge. If I launch something higher ticket like the Partnership, you are speaking to a smaller percentage of your audience who is ready for that level. You have to realize that if you are offering a higher-level program, running a free challenge, and Facebook Ads, that’s not going to be the appropriate strategy. Instead, what I did was I changed the strategy and intention. I offered a 5-day workshop instead of a challenge. This workshop was not free like most challenges, I added a price tag of $47. The reason I added this price-tag is to prequalify the people coming in.
Marketing Strategies for Different Levels of Offers in Your Business: Main Takeaways
People miss the mark when it comes to marketing in sales because they think it’s only about the day the doors open, but a lot of the heavy lifting is done weeks leading up to the launch. I want you to look at these three things we talked about today, regardless of what level you’re selling. Look at your mindset, how your audience is self-selecting based on the content you share and adjust the strategy to align with your offer. Sales will feel so much better for you and I can't wait to see you put these things into action!
THANK YOU SO MUCH FOR LISTENING …
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About Your Host
Hi! My name is Taylor and I help ambitious women make a lot of money on the internet. Since you're here, it's safe to assume you're: Aligned and Ambitious. You want to build a business that gives you total freedom with your money AND time. I'm here to make that process SIMPLE + FUN.
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