How to Upgrade and Innovate Your Signature Offer

by | Oct 19, 2020 | Podcast, Podcast: Marketing | 0 comments

How to Upgrade and Innovate Your Signature Offer

How to Upgrade

In this week's episode of Aligned & Ambitious Radio, I am diving into how you can continue elevating, upgrading, and innovating your signature offer. As entrepreneurs, we often talk about moving onto the next project. As I scale in my business, I find myself now thinking more about how to bring my current offers to the next level in an optimized way.

But before we dive on in, let me introduce myself. My name is Taylor Slango and I’m the host of Aligned & Ambitious Radio and a business coach who helps women make major bank through their online businesses. 

So if you’re an ambitious millennial, wanting to get more out of life and learn how to combat those who doubt you along the way, stick around. This podcast episode is for you!

And today, I will be sharing how you can upgrade and innovate your signature offer. Tune in to episode 79 on your favorite podcast streaming platform for even more details!

You Can Listen On…

Connect With Taylor Slango

How to Upgrade

How to Upgrade, Point #1: Sometimes we get swept up in the growth and ambition that we lose sight of what we really want, who we are, and what’s important.

Think about your core offer or that signature program. Envision that offer, and ask yourself if you’ve run it multiple times. I often see my clients creating these amazing programs with all this value, they launch it, and then they move onto something else. I have done this myself, I always seem to be doing something new and creating something new. Now I’m realizing in my business I want to change things up with that. Running your program a couple of times is critical. Especially if it’s a topic or program close to your heart, run it again. Don’t just put it back on the shelf to collect dust. Wherever you put energy into your offer should stay top of mind. 

You want to ensure your offer doesn’t disappear. If you want that signature offer to be the go-to and the best thing, it has to be known among your audience. A lot of times people come to me and they know exactly what Five Figure Flow is because I talk about it all the time alongside social proof. As you continue sharing that program, you build brand familiarity. When you think of my brand, for example, you think of launching.

How to Upgrade, Point #2: Play around and try new things with your offer.

I can’t tell you how many times I see people take their program and rinse and repeat it. There’s nothing wrong with that unless things change, in that case, the way you run your offer will be different. Be flexible enough to change the structure and play around with the offer. The best way to do that is to pay attention to the group, especially if it’s a group program being run live. When I run live programs, I try to get as much feedback as possible from how they liked the calls, the length of calls, and what they would suggest adding to the program. 

By getting detailed feedback from your group you will recognize and realize so many things. Onboarding and offboarding are both profound parts of the client experience, and when you are offboarding, always make sure you are receiving feedback on your offer. This will tell you how to test and play with it. For example, with my first round of Five Figure Flow, we had a Facebook Group. It was fine and people liked the interactions, with that feedback I wondered how to make Five Figure Flow more hands-on. That evolved into a group program, instead of a Facebook group, we moved to Slack. That round was such a hit and it was a learning experience. 

You May Also Like…

Learn how to sell in the DMs in a way that feels good! Get ready for Instagram to become profitable AF. 

Find out why Instagram Stories is everyone's favorite way to get clients!
Inside Selling On Stories, you'll learn THE formula for turning your IG Stories into a dream client machine!

Where you'll learn to sell out your launches, 
master your marketing + become an innovative leader

How to Upgrade, Point #3: Strategies are always changing and I’m always testing new things.

How can you make the offer different and innovative? When I talk about launching in any other capacity, we’re all just curious. I ask myself why I'm so passionate about marketing, sales, and launching. It's because I’m curious. Every time I see good marketing or branding, I wonder what the thought process was behind it and all the details to it. We’re going into the Five Figure Flow launch in a couple of weeks. I have a meeting with my ads manager to review the budget, finalize tripwire, and get everything in place. We are streaming that meeting live inside the membership, so you can be a fly on the wall while we are launch planning.

You will truly be able to understand the why and see the thought process live in action, take it, and apply it to your own launches. That's a feature called Live Launch with Taylor, my focus was on how to make this the best yet, and launches are ongoing. When it comes to upgrading your signature offer, it has to start with running it again and again to get feedback. Through action comes clarity.

Inspiring the Future

How to Upgrade and Innovate Your Signature Offer: Main Takeaways

It has been two years in the making for me switching up my offer, adding things, taking things away, and asking for feedback. Don’t feel like because you launched an offer it has to stay that way, if it has to evolve, let it evolve. Let your offer provide a different client experience. You have to be in a state of constantly asking yourself questions whether the offer is working or if you could make it better.


Thanks for tuning in to Aligned & Ambitious Radio! If you liked what you heard, connect with me on social too at Facebook, Instagram, or start working with me

If you like what you saw and heard here, head on over to iTunes to subscribe, rate, and review the podcast.

  About Your Host

Hi! My name is Taylor and I help ambitious women make a lot of money on the internet. Since you're here, it's safe to assume you're: Aligned and Ambitious. You want to build a business that gives you total freedom with your money AND time. I'm here to make that process SIMPLE + FUN.

The Power of Intuition + Listening to your Body

Someone asked me the other day, “how do you do it all?” ....followed by “do you sleep?”My answer to this is really so simple, I listen to my body.When my body is telling me take a break, I take a break.When my body is flowing with creativity and inspiration, I...

Creating Recurring Revenue in Your Business

In this episode, I’m diving into recurring revenue and how it can build huge consistency for your business…

What Nobody Tells you About Working from Home

When I landed my first remote position, it was the highest high ever.YES. I get to work from HOME. Perhaps in my PJs, perhaps from bed. I can take lunch when I want. I can create my own schedule. All of these things were beautiful and true, but I was in for a rather...

How To Collab With Ariel Schiffer

In this episode, we have Ariel Schiffer, who is an instructional designer, speaker, and coach. We dive into how to collaborate with…

How to Unplug (and why you should)

I know it’s a little whacky for me to be saying this since I am the creator of this blog, but oh my gosh, I realllllllllly dislike technology + social media. Well, actually, let me rephrase that. I love technology in a sense that it opens up opportunities for us to...

The Next Chapter of the Podcast

In this episode, we discuss my intentions for the show this year and what the next chapter is going to look like for Aligned & Ambitious…

The Art of Allowing and Receiving in Business

In this episode, I am talking all about the art of allowing and receiving. I want to dive into the importance of getting out of your own….

What I've Learned about Money Mindset

One of my faaaaavorite things to talk about is money mindset. The foundation of consciousness + manifestation is the concept of what you think, you attract. What you think, you become. Humans are conditioned (for whatever stupid reason) to grow up attaching the...

20 Lessons I Learned In 2020

In this episode, I am going to share the 20 lessons I learned in 2020. My hope for this episode is for it to be something that you can…

Marketing Strategies for Different Levels of Offers in Your Business

The thing you have to keep in mind is that there are different marketing strategies you will utilize to sell different programs. In this episode, I share how you can sell out your high ticket offers and…

let's jam on the gram…

Follow Taylor on Instagram

You may Also Like..

How to Build a Good Team for Business Success

How to Build a Good Team for Business Success

How do you even start building out a team for your business?  What does the process look like?  If these are questions that have run through your mind, then this post is going to be super helpful. This is a common question I get asked about… A LOT. I wanted to do a...


I´m Ingrid Bergman

Delenit perfecto ne mel, facete utamur in mea, cum ceteros fuisset repudiandae eu. Delenit omittam philosophia per ea, eos te omnium discere. Nam adhuc percipit et. Viris comprehensam quo ea.




30+ pages of content strategy that'll lead to more sales

No thanks I don't want to upgrade my social media strategy

Pin It on Pinterest

Share This