How To Create a Sales Funnel That Drives Growth Through Your Podcast with Tara Counterman
Can you use your podcast to create a sales funnel?
It's called a Podfunnel.
I had the chance to sit down with Tara Counterman and talk all about her idea of creating a sales funnel through your podcast that ACTUALLY generates growth.
If you want to create sell-out offers (without even launching), then keep reading!
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Profitable Podcast Productions? More like CEO PWR!
If you know Tara Counterman you probably know her as the founder and CEO of Profitable Podcast Productions BUT…
It's time to erase that from your memory and officially refer to her as the founder and CEO of CEO PWR.
Tara and her team do so much for their clients outside of podcasting, and that’s when she realized that this entire pivot was needed. She still believes that podcasting is one of the most powerful tools you can use as a CEO but she's realized that being a CEO means MUCH more.
Her brand has always been about content that creates clients. She helps people step into their CEO power and amplify their voice.
Profitable Podcast Products was great, but it didn't fully embody what they did.
TRUTH… If it wasn't for Tara and her team, there is ZERO way, shape, or form I would be able to create content and monetize it the way I do. They've truly helped me spread my content and repurpose it intentionally.
The birth of Podfunnel and the purpose behind it.
What is the Podfunnel?
It’s basically using your podcast as a sales funnel.
I seriously believe this is the future of selling, especially when it comes to high-ticket qualified clients.
I've had SO many clients struggle with strategy because …
- They don't want to do a masterclass.
- They don't want to create a challenge.
- They just don't have the time.
That's where the Podfunnel comes into play.
Tara was one of those people that couldn't commit to sitting through a launch party and she knew she wasn't the only one. So, she thought to herself, what if people took the same content and put it on their podcast?
From there, she came up with the idea of a one-time podcast that’s only 10 episodes and is designed to sell, nurture, and prime for one single offer.
BOOM! The Podfunnel was born.
No more wasting time on sales calls with people who aren't even going to buy from you.
The Podfunnel is all about easy and consumable content where you can be super clear in your offer and sell in a way that feels good and not pressured.
FACT: The completion rate for a five-day challenge is less than 5%.
Think about alllll the money you're spending on ads just to get people registered into your challenge when the competition rate is ONLY 5%.
You’re literally throwing money away but when you bring in the Podfunnel, you're immediately increasing the people who will follow through with the content.
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What happens when you create unintentional content.
I have a question for you…
How much time do you spend creating content?
It's alarming how much time people spend creating content that’s NOT intentional.
When it's not intentional, so little of your audience experience the feelings and emotions you're putting into the content.
Of course, these posts are great, but it's not creating that deep connection like audio does, especially audio that’s on the go.
Think about how many clients you sign just from the content you put out.
Now, think about how many clients you could sign if they found that content in your podcast, where they could hear you speak, binge your episodes, and opt-in whenever they want.
The possibilities are ENDLESS.
A Podfunnel allows you to connect to your audience in a way that's life-changing.
What's one of the most powerful things in sales?
It is so powerful when you can help someone make a decision without pressuring them.
With the Podfunnel, it allows you to self-qualify and get your dream clients.
Here’s what a Podfunnel replaces…
- Sales calls
All the things that you're used to doing, the Podfunnel can take the place of.
Tara and I would LOVE to see you guys leverage this for something that you want to scale or take to the next level. A Podfunnel can 100% do that.
The Podfunnel is the future of marketing and if you pay attention to WHO you're serving, HOW they live their life, and WHAT they need, you’ll be able to provide a transformation.
How To Create a Sales Funnel That Drives Growth Through Your Podcast with Tara Counterman: Main Takeaways
I hope this post encourages you to use your podcast to create more intentional sale funnels. A Podfunnel can provide you with bigger and better opportunities for your offers and get you one step closer to your dream client. To connect with Tara and learn more about how to create a sales funnel that's going to create major growth, follow her on Instagram and check out her website here.
About Your Host
Hi! My name is Taylor and I help ambitious women make a lot of money on the internet. Since you're here, it's safe to assume you're: Aligned and Ambitious. You want to build a business that gives you total freedom with your money AND time. I'm here to make that process SIMPLE + FUN.
let's jam on the gram…
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