fbpx

How To Create a Sales Funnel That Drives Growth Through Your Podcast with Tara Counterman

by | May 3, 2021 | Podcast, Podcast: Marketing, Podcast: Sales | 0 comments

How To Create a Sales Funnel That Drives Growth Through Your Podcast with Tara Counterman

Can you use your podcast to create a sales funnel?  

ABSOLUTELY.

It's called a Podfunnel.  

I had the chance to sit down with Tara Counterman and talk all about her idea of creating a sales funnel through your podcast that ACTUALLY generates growth. 

If you want to create sell-out offers (without even launching), then keep reading! 

You Can Listen On…

Connect With Taylor Slango

Connect With Tara Counter

create a sales funnel

Profitable Podcast Productions? More like CEO PWR!

If you know Tara Counterman you probably know her as the founder and CEO of Profitable Podcast Productions BUT…

It's time to erase that from your memory and officially refer to her as the founder and CEO of CEO PWR.

Tara and her team do so much for their clients outside of podcasting, and that’s when she realized that this entire pivot was needed. She still believes that podcasting is one of the most powerful tools you can use as a CEO but she's realized that being a CEO means MUCH more.

Her brand has always been about content that creates clients. She helps people step into their CEO power and amplify their voice. 

Profitable Podcast Products was great, but it didn't fully embody what they did.

TRUTH… If it wasn't for Tara and her team, there is ZERO way, shape, or form I would be able to create content and monetize it the way I do. They've truly helped me spread my content and repurpose it intentionally.

The birth of Podfunnel and the purpose behind it.

What is the Podfunnel? 

It’s basically using your podcast as a sales funnel. 

I seriously believe this is the future of selling, especially when it comes to high-ticket qualified clients. 

I've had SO many clients struggle with strategy because … 

  1. They don't want to do a masterclass.
  2. They don't want to create a challenge. 
  3. They just don't have the time. 

That's where the Podfunnel comes into play. 

Tara was one of those people that couldn't commit to sitting through a launch party and she knew she wasn't the only one. So, she thought to herself, what if people took the same content and put it on their podcast? 

From there, she came up with the idea of a one-time podcast that’s only 10 episodes and is designed to sell, nurture, and prime for one single offer.

BOOM! The Podfunnel was born. 

No more wasting time on sales calls with people who aren't even going to buy from you. 

The Podfunnel is all about easy and consumable content where you can be super clear in your offer and sell in a way that feels good and not pressured. 

FACT: The completion rate for a five-day challenge is less than 5%. 

Think about alllll the money you're spending on ads just to get people registered into your challenge when the competition rate is ONLY 5%. 

You’re literally throwing money away but when you bring in the Podfunnel, you're immediately increasing the people who will follow through with the content. 

You May Also Like…

Learn how to sell in the DMs in a way that feels good! Get ready for Instagram to become profitable AF. 

Find out why Instagram Stories is everyone's favorite way to get clients!
Inside Selling On Stories, you'll learn THE formula for turning your IG Stories into a dream client machine!

Where you'll learn to sell out your launches, 
master your marketing + become an innovative leader

What happens when you create unintentional content.

I have a question for you… 

How much time do you spend creating content? 

It's alarming how much time people spend creating content that’s NOT intentional. 

When it's not intentional, so little of your audience experience the feelings and emotions you're putting into the content. 

Of course, these posts are great, but it's not creating that deep connection like audio does, especially audio that’s on the go. 

Think about how many clients you sign just from the content you put out. 

Now, think about how many clients you could sign if they found that content in your podcast, where they could hear you speak, binge your episodes, and opt-in whenever they want. 

The possibilities are ENDLESS

A Podfunnel allows you to connect to your audience in a way that's life-changing. 

What's one of the most powerful things in sales?

SELF-QUALIFICATION. 

It is so powerful when you can help someone make a decision without pressuring them. 

With the Podfunnel, it allows you to self-qualify and get your dream clients. 

Here’s what a Podfunnel replaces…  

  • Conversations
  • Sales calls
  • Emails 

All the things that you're used to doing, the Podfunnel can take the place of. 

Tara and I would LOVE to see you guys leverage this for something that you want to scale or take to the next level. A Podfunnel can 100% do that. 

The Podfunnel is the future of marketing and if you pay attention to WHO you're serving, HOW they live their life, and WHAT they need, you’ll be able to provide a transformation.

leadership embodiment

How To Create a Sales Funnel That Drives Growth Through Your Podcast with Tara Counterman: Main Takeaways

I hope this post encourages you to use your podcast to create more intentional sale funnels. A Podfunnel can provide you with bigger and better opportunities for your offers and get you one step closer to your dream client. To connect with Tara and learn more about how to create a sales funnel that's going to create major growth, follow her on Instagram and check out her website here.

THANK YOU SO MUCH FOR LISTENING …

Thanks for reading this post! If you liked what you learned, connect with me on social too at Facebook, Instagram, or start working with me!

  About Your Host

Hi! My name is Taylor and I help ambitious women make a lot of money on the internet. Since you're here, it's safe to assume you're: Aligned and Ambitious. You want to build a business that gives you total freedom with your money AND time. I'm here to make that process SIMPLE + FUN.

What Nobody Tells you About Working from Home

When I landed my first remote position, it was the highest high ever.YES. I get to work from HOME. Perhaps in my PJs, perhaps from bed. I can take lunch when I want. I can create my own schedule. All of these things were beautiful and true, but I was in for a rather...

How To Collab With Ariel Schiffer

In this episode, we have Ariel Schiffer, who is an instructional designer, speaker, and coach. We dive into how to collaborate with…

How to Upgrade and Innovate Your Signature Offer

In this episode, I dive into how to update, elevate, and innovate your signature offer. As entrepreneurs, we often talk about moving onto…

Self-Care and Being Selfish Are Two Totally Different Things

For whatever reason, society trains us to believe that making yourself a priority is selfish and that grinds my gears. You can’t pour from an empty cup, that’s a fact. So why is it so hard for us to believe that we need to fill ourselves up before we are able to...

Holistic Health & Healing with Ayrial Griffin

In this episode, I have special guest., Ayrial Griffin. She shares all of her knowledge about holistic health and healing…

How to Breakup with Limiting Beliefs & Set yourself Free

Limiting beliefs grind my gears, but we all have them. We all have parents and whether we were raised by them or by someone else, we were raised under a certain belief system. Most belief systems differ from one another solely based upon the environment which you grew...

Three Things You're Missing the Mark On When It Comes to Marketing

A lot of times, I see people assuming that marketing is just something you do when you're trying to sell. That’s a huge mistake to be making…

Quantum Coaching: Enhancing the Craft of Coaching for the Future

In this episode, I am joined by Ashley Gordon. She is a good friend and a mindset and manifestation coach. We talk about quantum coaching…

What To Look For When You're Mastermind/Mentor Shopping

In this episode, I am going to be sharing what to look for when you're thinking about joining a mastermind. There is always a correct time…

Why I Won't Miss a Day of Meditation

If you’ve never meditated, you should definitely give it a shot. It can be intimidating, scary, overwhelming, along with many other things. It was this way once for me, too. It’s a practice that none of us need to go anywhere for, we don’t need to spend money to do...

let's jam on the gram…

Follow Taylor on Instagram

You may Also Like..

How to Build a Good Team for Business Success

How to Build a Good Team for Business Success

How do you even start building out a team for your business?  What does the process look like?  If these are questions that have run through your mind, then this post is going to be super helpful. This is a common question I get asked about… A LOT. I wanted to do a...

0 Comments

I´m Ingrid Bergman

Delenit perfecto ne mel, facete utamur in mea, cum ceteros fuisset repudiandae eu. Delenit omittam philosophia per ea, eos te omnium discere. Nam adhuc percipit et. Viris comprehensam quo ea.

CATEGORIES

GET YOUR FREE COPY

SENSATIONAL SOCIAL MEDIA

30+ pages of content strategy that'll lead to more sales

No thanks I don't want to upgrade my social media strategy

Pin It on Pinterest

Share This