When I first started my business, I thought I had everything figured out.
I always saw freebies online and workshops I could have attended that would help me find my niche but I always thought I was already past that point (even though I really never did the dirty foundational work, like actually printing out a workbook and handwriting my answers, cause I “was busy” ya’know? *fucking biggest eyeroll @myself EVERRRRRR*)
I read the blog posts that would tell me to produce content just as I talk. And I was like oh, yeah I’m doing that.
And I would hit wall after wall after wall after wall, man, it was exhausting.
When I started really doing the deep dirty work (the work that takes ACTUAL effort), I realized that it was really my ego telling me I had all the answers.
My ego was lazy, my ego saw what other successful people were doing and wanted me to do THAT even if THAT didn’t work for ME.
I looked back on my content. My emails. My posts. My captions.
Holy fucking shit.
THAT’S NOT ME!! But I know in order to make this thing happen, I have to be authentic. I have to come from a place of purpose. I have to be a real purpose. My conscious mind knew that.
What was happening? Where was the disconnect? How can I close this gap?
I started to ask myself these questions.
I was looking at my business and I was using language that I don’t actually use.
I was getting my slang and verbiage from other entrepreneurs.
The way I wrote was not the way I talk, at all.
I read some of my content outloud and it was so uncomfortable. I was like this is not me!!!
I realized that at this point, there was really only one critical piece of the practice that I was resistant to trying, and it was a workbook.
It was going through the foundational work and getting really clear about who I am and what I stand for and what I feel my purpose is on this earth.
I re-crafted my message, my brand, my tagline, my logo, my mission, my services.
EVERYTHING was different. I was essentially starting from scratch, but this time I was going alllllll in baby. And I was owning who I was.
I started writing the truth. My real experiences. I was narrating some bullshit story anymore, I was just bein’ me and sharing me!
I swear in my writing. If you’ve ever talked to me, you know that when I talk, I swear. I have a potty mouth. That’s my voice. That’s who I am, and if I am going to be authentically here, I’m going to be 100% unfiltered and authentically here.
I was uncomfortable at first, not gonna lie. I was afraid people might judge me, or that even with being myself, I still wouldn’t be successful.
But I went all in anyways. This was transformative for my business and my success and my story as an entrepreneur.
Creative roadblocks were far and few in between. I wasn’t making up stories, I was writing from my heart.
Because of that, I knew what my mission was and what I really wanted to say. I knew the impact I really wanted to make. That was my truth,
My ego had me completely fooled. I was stuffing down my intuitions, trying to fake it till I make it and that just isn’t me.
I broke free from that.
My point, just do the work. Put the effort in. Your breakthrough is literally so close, closer than you think.
Join my community full of spiritually grounded, ambitious entrepreneurs!
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